Bullwinkle was featured in early 1960s commercials, with the tagline at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying ".but watch where you're going!" Hoppity Hooper was also featured in ads in the mid-1960s General Mills was the primary sponsor of his animated program. Many television commercials for Cheerios have targeted children, featuring animated characters (such as a Honeybee). Cheerios in the United States are made solely from oats and, since 2015, can be called gluten-free. In the United Kingdom, Cheerios differ somewhat from their US counterpart, being made from oats, wheat and barley, thus Cheerios in the United Kingdom are not gluten-free. In February 2015, the company announced that it would be making Cheerios gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with the oat supply used to make Cheerios during transportation to the General Mills plant in Buffalo, New York, along Lake Erie. However, General Mills notes for Original Cheerios that "trace amounts of genetically modified (also known as 'genetically engineered') material may be present due to potential cross contact during manufacturing and shipping". In January 2014, General Mills announced that it would halt the use of genetically modified ingredients in original Cheerios. Generally first fed to children aged 9–12 months, Cheerios serve to help infants transition to eating solid food, as well as develop fine motor skills. Since their introduction, Cheerios have become a popular baby food. General Mills sold approximately 1.8 million cases of Honey Nut Cheerios in its first year. Nearly 3 years later, on March 1, 1979, " Honey Nut Cheerios" was introduced. On July 3, 1976, 35 years after the cereal was first introduced, "Cinnamon Nut Cheerios" became the first alternate variety of Cheerios to be sold in stores. The oat flour process starts in Minneapolis before being shipped to factories in Iowa, Georgia, and Buffalo, New York.
Ĭheerios' production was based upon the extrusion process invented for Kix in 1937. The name was shortened to "Cheerios" on December 2, 1945, after a competing cereal manufacturer, Quaker Oats, claimed to hold the rights to use the term "oats". It was first manufactured in 1941 as CheeriOats.Ĭheerios were introduced on May 2, 1941, as "Cheerioats". In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. †Percentages are roughly approximated using US recommendations for adults.Ĭheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.
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